Typography
Typography is a powerful brand tool when used consistently. This set of typefaces best represent the bold and modern feel of the brand and should be used across all print and web applications.
Mrs Eaves
Activate Font from Adobe Fonts (Creative Cloud Subscription Required)
- Use primarily for logo, can also be used for marketing efforts
- Roman All Small Caps (primary)
- OT Roman (larger headings)
- Web letter-spacing: .1em
- Desktop letter-spacing: 0.5pt
Montserrat
- Use for headlines and sub-headlines
- UPPERCASE
- Web letter-spacing: .1em
Lato
- Use for headings and body copy
- Sentence copy
- Web letter-spacing: 0
Garamond
Preinstalled on Windows and Mac computers.
- Use primarily for handbooks and documents between departments
- Roman all caps small
- Web letter-spacing: .1em