Carolina University
Marketing Guidelines
A polished home for CU logos, colors, typography, seals, email signatures, and Bruins athletics standards.
Guideline Library
Logo library
University Seals
Official seal, wordmark, department, and campus life artwork.
Open guideBrand systemColor Standards
Primary CU blue plus approved yellow and red accent colors.
Open guideUsage rulesLogo Standards
Spacing, sizing, modification rules, and approval guidance.
Open guideBruins athleticsAthletic Brand Management
Primary athletics marks and rules for team-facing materials.
Open guideCore Identity
A consistent CU system across every channel.
Keep the official marks, colors, and athletics identity close at hand when creating university materials.
CU Blue
#002868CU Yellow
#FFCA00CU Red
#BF0A30
University Seal
Horizontal Lockup
CU Text Mark
Bruins Mark